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The Mindful Marketer

Mar 25, 2024

“Four Big Customer Growth Unlocks” with HomeServe USA’s CMO, Andy Yost

 

There has never been a better time for marketers to lead growth initiatives--yet many are mired in overwhelming and misaligned priorities. That clouds their ability to design new futures and test growth hypotheses.

 

Hear how Andy Yost is...


Mar 4, 2024

Episode 82 dives into the power of community in marketing, featuring a special book giveaway of "Rising Together" by Sally Helgesen.

We cover the nuances of community-building among marketers and CMOs, and learn how to navigate the challenges that often hinder the formation of strong employee, stakeholder, and...


Feb 14, 2024

Smart Recruiting Strategies in an AI Powered World” with CoStar Group’s Kirstine Wilson

The Wall Street Journal recently reported that 85% of 1,000 U.S. professionals surveyed are thinking about changing jobs this year. This represents an 18-point surge from 2023.

Why do this report (and episode) matter? Because...


Jan 8, 2024

Reflect and Refresh: Six Mindful Questions for 2024

 

Before you start this show, grab a nice cup of hot tea or cacao. Find a quiet spot where you do your best dreaming and thinking.

Bring your presence, pen, and paper. Then press “start.”

 

We skipped the “fast start/out of the gates” approach to the new year.


Dec 11, 2023

Episode 79: Welcome to 2024 planning season.

 

How will you ensure your go to market and customer retention strategies ring true for your customers, investors, and board members?

 

If you are relying on ‘tried and true” approaches for 2024, your plan might not hit the right notes.

 

Amy Kellinger and Alex Withers...