Dec 21, 2021
Two years into the pandemic, things still feel heavy. To cope, some professionals have turned to self-medication versus meditation (or other healthy habits).
For many of us marketers, our creative candles have flamed out.
Instead of focusing on discussing the theme, "The Great Resignation," what if we made 2022 "The...
Dec 14, 2021
We’ve heard horror stories about toxic bosses and behaviors: McDonald’s, United Way, The Ellen Show are just a few examples.
Storytelling can make or break your team engagement and culture. Leadership expert Karen Eber reminds leaders to rethink how they communicate and use storytelling as a neuroscience hack to...
Dec 7, 2021
For marketing leaders, 2021 was a year to remember—and not repeat!
Customer expectations shifted rapidly. Some great marketers left their lofty roles to be their own bosses. In fact, recent Labor Department data show that the number of unincorporated self-employed workers has risen by 500,000 since the pandemic.
Nov 23, 2021
When it comes to our careers and our customer relationships, the way we FEEL is everything.
Yet, there's a paradox happening in our workplaces.
On the one hand, we are witnessing declining unemployment (now 4.8%), soaring corporate and consumer spending, and a frenetic hiring pace for marketing and CX professionals.
On...
Nov 16, 2021
The key to winning customers is no longer about the quality of the product or service you deliver. Many organizations are leaving revenue on the table because their content and messaging do not align with the prospect's priorities.
A Forrester Research conducted with C Suite executives in the B2B space says that it...