Dec 11, 2023
Episode 79: Welcome to 2024 planning season.
How will you ensure your go to market and customer retention strategies ring true for your customers, investors, and board members?
If you are relying on ‘tried and true” approaches for 2024, your plan might not hit the right notes.
Amy Kellinger and Alex Withers...
Oct 10, 2023
How Marketing Can Be an Ally for Truth” with Eric Schurenberg
In our previous episode 76 with Charlene Li, we discussed how intentional marketing leaders share three habits: courage, curiosity, and discipline.
Those qualities are needed more than ever: across every institution, facts are under attack.
Some media and...
Sep 8, 2023
Generative AI: What CMOs Need to Know
📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest, Charlene Li :
1. At your core, intentional CMOs share
three habits: courage, curiosity, and discipline.
Skip these habits and you...
Aug 7, 2023
Episode 75: “EX and CX: The Marketer’s Magic Formula” with Tiffani Bova
“The fastest way to get customers to love your brand is to get employees to love their job."
In this episode, you will find out why old beliefs that “the customer is number one” are no longer true—nor sustainable.
We welcomed...
Jul 11, 2023
In Episode 74 of The Mindful Marketer, we explored a common cause of leadership and team breakdowns: Ego Myopia.
The session highlights include:
* Where you might be practicing ego myopia without knowing it
* The most common ego myopia move among marketing leaders
* Three ways to transform ego myopia...