Mar 4, 2024
Episode 82 dives
into the power of community in marketing, featuring a special book
giveaway of "Rising Together" by Sally Helgesen.
We cover the nuances of community-building among marketers and
CMOs, and learn how to navigate the challenges that often hinder
the formation of strong employee, stakeholder, and customer
communities.
This episode outlines three common obstacles to community
success: fear of self-promotion, the “overconfidence versus
competence” dilemma, and the “network versus grapevine”
distinction.
**Show Highlights & Resources**
- Join our 8th CMOs Leading Innovation Conference "Digital Innovation Day" happening on May 1-2 in New York City. Visit bit.ly/clic24nyc
- Order "Rising Together" by Sally Helgesen on Amazon tinyurl.com/risingsallybook
- Stay ahead of the curve by registering for our "know ahead" list at themindfulmarketer.com, ensuring you never miss an episode.
A big thank you to our dedicated production team: Alex Connolly, Marisa Cali, and Bill Connolly, for their exceptional work.
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